With its three brands BMW, MINI and Rolls-Royce Motor Cars, the BMW Group specifically focuses on premium quality, across all relevant segments on the international automobile markets – thus utilizing the company’s strengths with a consistency second to none in the industry. From development through to production and marketing, the BMW Group pursues an uncompromising premium brand strategy – a strategy clearly targeting profitable growth.

For the national support of their Premium customers, BMW has opted for the odoo CRM, Sales, Event Management and Service-Desk Modules, complemented by a selection of BMW-specific modules developed by openfellas. Particular emphasis is placed on customer support of the highest quality, with the help of which the communications agency Journal International is able to cover the entire life-time cycle of BMW premium customers. A selection of various additional contents, the particulars of which we deliberately do not want to communicate further, complements a comprehensive service package. One of the biggest challenges here is to ensure stringent communication flows between various heterogenic system landscapes. Needless to say that this premium project makes openfellas feel proud and honored.