2) Quite often, the assessment of one’s own processes is too superficial or missing objective consideration. As a managing director once told me: „I do not understand what is so complicated about our company. After all, we are only selling what we have bought.”
Well, this may be true, but then this argumentation also applies to any other company. Ultimately, such a generalization will fit every business, every company, everything. The best candidate for such a point of view is probably Amazon. Following this managing director’s argumentation, things shouldn’t be all too complicated there, either.
Of course, starting from such a position, it is quite easy to make comparisons, to explore whether there are any differences at all to other companies and to conclude that everything in one’s own world has to be standard.